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Comparıng The Effect Of Two-Dımensıonal Dısplay And Three-Dımensıonal Try On Technologıes On The Consıderatıon Set Formatıon And Fınal Choıce On The Websıtes

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Title: Comparıng The Effect Of Two-Dımensıonal Dısplay And Three-Dımensıonal Try On Technologıes On The Consıderatıon Set Formatıon And Fınal Choıce On The Websıtes
Author: Güngör, Ayşegül Sağkaya; Çadırcı, Tugce Ozansoy
Abstract: The conceptualization of virtual three-dimensional experiences has emerged lately because advancements in the technology have led to immersive experiences in virtual environments. This new technology enables users to get the information about a product that is very similar to the real product examination. On the other hand, there is already an online display opportunity that is familiar to the online customer, i.e., two dimensional (2-D) product view. A laboratory experiment was conducted to explore what difference Virtual try-on (3-D try-on) technology creates in the consideration set formation and final choice decision compared to the 2-D product display in an e-commerce website. The experiment was conducted with the participation of the university students by using a website of a well-known international company. The study is grounded in the consideration set theory. The results revealed a difference in the consideration set formation, but not in the final choice outcome. The possible reasons are discussed, along with theoretical and practical implications of the study.
Description: Makale
URI: http://hdl.handle.net/123456789/2562
Date: 2018-07-09


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