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Importance Of Marketıng Accountancy İn Strategıcal Decısıon Makıng Process

Show simple item record Balı, Selçuk Tunçez, H. Arif Ateş, Alper 2019-07-10T12:00:39Z 2019-07-10T12:00:39Z 2018-10-05
dc.description Makale en_US
dc.description.abstract Marketing executives need special knowledge on strategic decisions about pricing, distribution, advertising expenditures, changes to the product line, and many other factors that affect profits. These informations can only be met by marketing accountancy. Marketing accountancy has a major role in directing employees through cost analysis and cost control, while playing an important role in reducing marketing costs and increasing marketing effectiveness and ultimately profit maximization. In this study; marketing costs, marketing accounting relationship and marketing accounting are explained, and marketing expenses are included in accounting records according to actual cost and standard cost methods. en_US
dc.language.iso other en_US
dc.publisher Atatürk Üniversitesi en_US
dc.subject Marketing en_US
dc.subject Marketing Costs en_US
dc.title Importance Of Marketıng Accountancy İn Strategıcal Decısıon Makıng Process en_US
dc.type Article en_US

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